Commonly Misused Words
Words are slippery and tricky creatures; they are difficult to hold as they are smooth, wet or polished. The finest writers and speakers too, sometimes, fail to understand and likely …
How Do I become a Content Writer and Blogger?
Someone asked this question on Quora, and I wrote this article in response. In a single sentence, my answer is: Start writing content and blogs. But I know this is …
Style of Writing: Best Thoughts Need Simplest Words
Unlike Mathematics and other related disciplines that deal with numbers, Arts are concerned with human emotions, experiences, and observations. Probably for this reason, its effectiveness and quality cannot be measured …
Holidays are not meant for working, Sire!
Illustration by Ariel Sun for Harvard Business Review The title of this article is seemingly repulsive to our CEOs, Chairpersons, Managing Directors, and Owners of some organisations where holidays …
Reading is Not the Only Way to Treat Writer’s Block
Time and again, lazy writers and self-appointed Agony Aunts supply an age- old dose of advice to treat writer’s block. When fingers stiffen and fail to hold pen firmly, they …
Communication Gap in Communication Agencies
Almost a decade ago, I was crafting creative communication for a hospitality brand, with its properties located mainly in Gujarat and Rajasthan. My communication head was a typical Bambaiya person, …
Art: The Idea of Concealment
During my years as professional writer, I heard many people grouse about the style of presentation creators (writers, poets, and artists) choose. A familiar refrain is: “Why can’t artists and …
Cultivated Carelessness and Advertising Professionals
You don’t drink, you don’t smoke and still you are in advertising Disorder is the new order in creative studios… Are ad pros really careless or is it cultivated carelessness? …
Print as a medium of advertising is seen with a renewed focus
“People influence people. Nothing influences people more than a recommendation from a trusted #friend. A trusted referral #influences people more than the best broadcast message. A trusted referral is the …
The ‘Ray’ That Rocked
On the birth centenary of legendary film-maker Satyajit Ray, here are my thoughts on how this genius infused new hope in my life when I was passing through a depressive …